Small Businesses Drive Unprecedented Demand for Automated Cloud Backup in Wake of Threats
Increased cybercrime prompts small businesses to be proactive in protecting data – drives strong revenue growth in CrashPlan for Small Business
Minneapolis — Aug 9, 2017
An increase in the threat of ransomware attacks has small businesses searching for technology solutions designed to both protect and recover their business-critical data. This is evidenced by the significant increase in demand for solutions like Code42's CrashPlan for Small Business, the leading automated cloud backup solution for small and emerging business organizations.
The small business segment of Code42, the leader in cloud-based endpoint data protection and recovery, has seen a 57 percent year-over-year increase in new customers and a 26 percent increase in revenue for the first half of 2017 over the same time period in 2016. This has, in part, been spurred by a rash of malicious viruses and attacks in 2017 including WannaCry. Immediately following the news of WannaCry, the daily average volume of customers that signed up to try CrashPlan for Small Business rose 98 percent - a record volume for new customers in a single day.
"Small businesses are becoming more aware of the importance of having technology in place that can protect their valuable business data. The risk of attack and the significant impact on their business is simply too high now," said Steve Buege, general manager of Code42's consumer & small business division. "At the same time, we're experiencing a very positive response to the technology investments we're making to serve them. It's important to us that small businesses know that Code42 will be there in those key moments when they need help. That's what's important to us – putting customers first so they are protected and can be successful."
CrashPlan for Small Business has been a factor in continued revenue growth for Code42 overall in 2017. Enhancements, such as dedicated, expanded weekday customer support for small business owners (now 7:00 a.m.–7:00 p.m. CT) and a forthcoming improved user interface, are also proof of the company's plan to invest more resources in the segment as it grows.
Code42 recently announced financial metrics for the company as a whole, including 50 percent recurring year-over-year revenue growth for the past three years, as driven by high customer satisfaction, enhanced offerings, enterprise market demand, and strong strategic partnerships.
"Small businesses face threats to their data everyday: ransomware, cybercrime, natural disasters, or even a spilled cup of coffee on a laptop," said Joe Payne, president and CEO of Code42. "We provide peace of mind to small business owners by letting them know they can easily restore their data and bounce back from any incident. We make it easy and affordable for businesses of any size to securely store their data in the cloud."
To learn more about CrashPlan for Small Business, including to start a free month-long trial, visit crashplan.com.
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