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Don’t Believe the Hype from DLP Players

We got a good chuckle when one of our competitors recently called us a “DLP Wannabe.” Let’s face it, no one wants to be a data loss prevention provider (DLP) – including us. Seventy-three percent of companies with DLP report that employees complain of lost productivity and collaboration. Eighty-one percent of security decision makers are frustrated with these issues: they feel they need a better way to protect sensitive data without slowing down innovation (Source: Forrester 2019). The brutal truth is no one likes DLP. Our customers that have it don’t like it. The customers that think they need it look for excuses not to buy it.  

Progressive organizations thrive on collaboration. We are in the midst of a massive culture change that centers on employees’ ability to share ideas, move faster and transform the customer experience both internally and externally.   

That’s where our approach to protecting data was born. It’s an approach that focuses on enabling security teams and their internal customers to move faster, collaborate with one another and be more productive. We called it next-gen DLP because it’s time for change. It’s time for a new approach that works for the collaboration era.

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