After unveiling our Next-Gen Data Loss Protection solution at the RSA Conference 2019 in San Francisco, just about every visitor to the Code42 booth asked: How is data loss protection different than data loss prevention?
To answer this question, I sat down with Dark Reading’s Terry Sweeney for a video interview. You’ll find the highlights of our conversation in a short video below — and you can watch the full interview at Dark Reading.
The home security analogy
I like to start with a simple analogy everyone can identify with: Let’s say a would-be burglar comes to your door while you’re at work. In theory, you can rest assured that the person will not break into your house — because you have locks on your doors, right? But we all know locks aren’t failsafe, so what if this individual does find a way in? You won’t know about any of this until you get home — hours later — or until you realize something is missing, perhaps days later. By then, it’s much harder to figure out what all was taken, who took it and when it was taken. That’s the problem with the traditional data loss prevention model: it’s focused on prevention — but if that fails, you’re not left with much.
Now, imagine you have Nest cams inside and outside your house. Your front-door Nest cam notifies you immediately, via smartphone, to activity at your front door. With real-time visibility, if you don’t recognize the face of the visitor and/or are concerned with the actions he takes next (e.g., picking the lock, breaking a window, etc.), you can take action right now. Even if you discover something missing later in the day, you have video logs that will help you figure out when that article was taken and how. Just like the Nest cams, Code42 Next-Gen Data Loss Protection shows you exactly what’s happening, when it’s happening — so you can decide if it’s important and take action now.
Paradigm shift: all data matters
Another major difference in approach between legacy data loss prevention and Code42 Next-Gen Data Loss Protection: how the tools define the value of data. Traditional DLP tools require an organization to decide which data and files are valuable or sensitive — and then figure out how to configure it with rules and policies. But today’s knowledge workers are constantly creating data — and it all matters. From developing new software, to innovating manufacturing processes or providing consulting services, more and more businesses across every sector are ultimately in the business of making new ideas. For these “progressive makers,” as we call them at Code42, every file and every piece of data holds value in the chain of idea creation. And the value of any given piece of data can skyrocket in an instant — when a project turns from theoretical tinkering into tangible innovation. Finally, while traditional forms of protected data like PCI, PII, HIPAA tend to follow predictable formats and patterns that can be recognized through rules, all of this “idea data” is wrapped up in largely unstructured data. The data relating to a software product launch, for example, might span from source code files, to Word documents containing marketing plans, to Excel spreadsheets with revenue forecasts and production budgets, to CRM data on target prospects. There’s no way to create a blanket “rule” for defining the structure or pattern of data relating to a valuable product launch.
In this new reality of endpoints and cloud where all data matters, Code42 offers an unmatched core capability: We’ve gotten really good at collecting and saving every file, from every user, on every device. More importantly, we’ve gotten really good at doing it in near-real time, doing it cost-effectively and doing it without inhibiting users as they’re working. This means organizations no longer have to define, at the outset, what data matters. And this complete data collection unlocks the kind of immediate, comprehensive visibility that creates the foundation of data loss protection — and sets it apart from data loss prevention.
Two critical questions DLP buyers need to ask
One of my favorite questions from Terry Sweeney was, “What should a DLP buyer look for as they’re evaluating a solution?” My answer is simple:
How soon does the tool show you that something is going wrong?
How soon does the tool let you take action?
The most consistent and concerning finding from annual infosecurity reports like Verizon’s Data Breach Investigation Report and the Ponemon Institute’s Cost of Data Breach Study is that most organizations aren’t discovering incidents for weeks — or months. In fact, the Ponemon Institute’s 2018 research showed the average breach took 197 days for an organization to discover. That’s six months before the investigation even begins— and even longer until the organization can attempt to take some remedial action. That’s a lot of time for data to be lost, tracks to get covered and stolen IP to do damage to a business.
Code42 Next-Gen Data Loss Protection cuts that time-to-awareness from months to minutes. Take the common example of a departing employee: You’ll know if they’ve taken data before they even leave the building — not months later when a rival launches a competing product. Moreover, you’re getting immediate and full visibility around the context of the departing employee’s data removal — you can look at the exact file(s) and see if it’s valuable and/or sensitive — so you can make decisions and take action quickly and confidently.
Enabling infosec automation
My discussion with Terry ended with a look at perhaps the most important factor driving infosecurity forward: the expanding role of automation in helping organizations manage and protect ever-increasing volumes of data. Many organizations fight expanding data security threats with a small handful of infosecurity staff — half who are “on loan” from IT. Automation and orchestration platforms pull together and make sense of all the alerts, reports and other data from various infosecurity tools — fighting false positives and alert fatigue, and allowing them to see more and do more, with fewer human eyes. But these platforms are only as good as the inputs they’re fed. These platforms rely on comprehensive data feeds to ensure you can create the customized reports and alerts you need to reliably bolster your security automation. The complete security insights gathered by Code42 Next-Gen Data Loss Protection ensure there are no blind spots in that strategy. That’s why we’re focused on making sure all our tools plug into automation and orchestration platforms, and support the workflow automation capabilities you already have in place. All Code42 tools are available through APIs. If you want us to integrate data and alerts to be automatically provisioned in your SIEM or orchestration tool, we can do that. If you want us to automatically raise an email alert to your ticketing system, we can do that, too. Furthermore, Code42’s Next-Gen DLP allows you to take a more proactive “data-hunting” approach to data security, much like you would with threat hunting to deal with external malware and attacks.
This is where the value of Code42 Next-Gen Data Loss Protection gets really exciting. Our tool gives you incredible off-the-shelf value; it does things no other tool can. We’re seeing organizations integrating our tool with advanced automation and orchestration platforms — using our tool in ways we hadn’t even considered — and really amplifying the value and driving up their return on investment.
Watch the video highlights of the Dark Reading interview here or you can watch the full interview at Dark Reading.
As senior vice president of product management at Code42, Vijay brings over 18 years of experience in product strategy, product management, product development and quality assurance to drive strategic product initiatives for Code42’s products. Prior to Code42, Vijay was with Oracle where he most recently led product management for the WebCenter Content product suite. Before that, he worked at Stellent in product management and engineering roles helping build market-leading content management products.
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