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Manager, Social Media Marketing | Minneapolis, Minnesota, USA

Code42 develops intuitive, optimized technology to securely manage and protect the world's data. Our industry-leading, award-winning CrashPlan backup solutions manage exabytes of data across millions of devices and for some of the largest organizations in the world.

What You'll Do

This is an exciting opportunity to get in on the ground floor with the hottest software company in Minnesota! In this role, you’ll play a critical role in building a world-class Social Media team and social presence to support Code42’s aggressive growth objectives for our Consumer and Enterprise businesses. You’ll conceptualize, create, implement and optimize Social Media programs to make all of our brand-building strategies “Social.” At Code42, “Social” is not just another functional area –“Social” provides leverage to get more from all functions including Advertising, Promotions, Public Relations, Search Marketing, Events, Customer Retention & Loyalty, and Customer Service.

You'll Be Responsible For

  • Assist both the Vice President of Consumer and Enterprise Marketing with developing and implementing a social media strategy that supports marketing, customer service, advertising and corporate communications objectives
  • Provide leadership to the team that moderates Code42 social media channels including YouTube, Twitter, Facebook and LinkedIn
  • Oversee and guide the activities of others on the social media team to meet team objectives, ensuring high quality output and efficient processes
  • Monitor and analyze ongoing social conversations about the brand, the products, key categories and topic areas that are important to Code42’s consumers
  • Create an active, engaged audience across all social media touch points through community management, promotions and collaborative projects
  • Drive content on all social media channels toward alignment with the Code42 brand position; ensure that the tone and voice is synced with overall business objectives and engagement strategies
  • Develop and maintain a content calendar that balances community engagement and business objectives; oversee the development of content required to meet social objectives
  • Collaborate closely with integrated marketing managers to build social media promotion/engagement plan for each consumer and enterprise marketing campaign
  • Provide reporting and analysis of social media activities for Code42 and key competitors
  • Provide education and inspiration cross company via best practices, competitive review, external benchmarks and success stories
  • Support the development of company policies, protocols and guidelines for social media
  • Engage effectively with cross-functional teams and collaborate closely with product marketing, product management, design, and our Customer Champions team in the development and execution of Social programs

Skills and Requirements

  • 5­-8 years of marketing experience, with a focus on digital marketing channels
  • 2­-4 years of social media marketing experience, with a strong preference for active, hands-on management of social media activities
  • Experience using paid advertising to acquire fans, followers and traffic to sites and digital touch points
  • Experience leading a team of cross functional collaborators in developing marketing projects
  • Experience in highly fluid, dynamic business environments, ideally in fast growing ventures
  • Experience developing marketing communications across multiple formats (web materials, video, images, etc.)
  • Experience developing policies and procedures inside organizations
  • Strong personal social media presence

Requirements for all Marketing Candidates at Code42

  • Ideal candidate will be flexible and have the ability to think/act strategically, as well as roll up his or her sleeves and work as an individual contributor to meet goals
  • Excellent interpersonal and communication skills combined with strong organizational, prioritization and project management skills
  • Experience with marketing automation tools and web analytics/tracking, especially Google Analytics and Social Media listening/engagement tools
  • Experience with MS Office applications, including Word, Excel and PowerPoint
  • Bachelor’s degree required
  • Must be willing and able to travel occasionally

All employees are responsible for Code 42 Software's information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Code 42 Software information assets in accordance with the company's information security program.

Apply Now

Code 42 Software is an Equal Opportunity Employer.

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